Tag Archive: Advertising


Have A Business To Promote? Try Radio Station Advertising

Filed Under: Radio
Jul.27, 2010

Have A Business To Promote? Try Radio Station Advertising

Whether your objective is to boost the sales of an existing business, or to promote a new product or service, you would want to run some form of advertisement. You may have advertised on newspapers or magazines, but have you considered advertising on radio? You may think that advertising on radio is very costly, but if you know how to go about it, you can actually get free radio publicity.

Why advertise on radio?

First of all, radio advertisement is the most effective form of advertising. Secondly, when you become a guest on a talk show, you’ll be looked at as an expert. Don’t you think this has brought you more value than conventional paid avertisements do?

If you want to know how to get free radio advertising for your business, than follow these easy steps.

1. Approaching radio stations

You’ll first have to find a few radio stations to approach. Try checking out your local radio stations as a start. To find appropriate programs that go with your products or services, you may want to visit the radio stations’ website and go through their list of programs carefully.

2. Write your ‘resume’

After you’ve decided which radio stations and programs to approach, you now write an introductory article about yourself, your business, products, services, company, or whatever it is that you want to promote. Remember to include the reasons why you would make an interesting guest in their radio show. Fax or email the document to the host or program producer.

3. Do your ground work

If you got yourself invited for a radio show, now you have to get yourself ready. First, write the opening statement; second, write the major points of the topics you would want to talk about. Have everything written down on small note cards. Bring them with you on the day of interview. It’s important that you rehearse your opening statement at home before the day of the show, so that you’ll feel more relax saying it on the actual day. You may also want to get ready a list of questions for your host to ask you. You can design questions that allow you to explain more about your business as you answer.

4. The day on air

Be at the radio station earlier than expected, because before the program begins the host or producer will have a lot to explain to you. Remember to give the host your business card with the contact information you wish to have announced on air. Be relaxed, be fun, and be as interesting as you can to make them want to hear from you again. At the end of the show, thank the host and you may also want to repeat your business contact details (e.g. phone number, address, website address).

As you can see, with preparation and willingness to try, you can enjoy the experience and benefits of free radio station advertising for your business.

Serena works from home as a freelance writer.

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Advertising Agency Mumbai – Indian Ad Agency For Print, TV, Web, Radio

Filed Under: Radio
Jun.17, 2010

Advertising Agency Mumbai – Indian Ad Agency For Print, TV, Web, Radio

An advertising agency is a service based business working for creation and planning of advertisment that could be for products, ideas or services. Greysell Marketing Promotions Pvt. Ltd.is anproviding including multimedia advertising, web advertising, radio advertising, print advertising and many such services.

Branding

Branding or  is the application of various marketing techniques for promotion of particular product or service in the market. It is basically aimed to create an awareness of the product and helps to find potential customers for your business. Creative brand management is the need of your hour.  and developing marketing strategy form the base of anyAny wealth building brand applying an organized branding technique includes media planning, internet marketing and brand management for better promotion of their products and services. Many a times each of these activities are typically aimed at strategic branding for particular regions. Proper execution of organized branding techniques is half battle won as it lays the foundation of any successful business.

Advertising

is a form of communication wherein a short message is designed to promote an idea, product or service. It is a billion dollar industry still growing at a very fast paced rate. Over a period of time, advertising has gained various forms.  radio advertising, TV advertising to name the few. These forms of advertising are typically aimed to create a deeper impact on the mass as they are much more capable of expressing feelings and ideas as compared to other forms. Today, in addition to business firms, advertisements are also used as a medium for promotion of political candidates, organizations, NGO. With the involvement of modern technologies, new forms of marketing have evolved. They can be categorized as web ads,  and These forms of advertising target the online mass as they more then half of the population has shifted to internet. All the forms create desired effect only if the advertising is done in an organized manner.

Corporate Communication

put simply is the set of activities dedicated for creating powerful internal and external communications within the corporate. It helps to create a strong corporate identity in the market and a clean impression within the stakeholders. Modern corporate communication also includes  for better monitoring of your sales. In addition it also includes case study papers, white papers and event collaterals. Key progress has been done in the field of corporate public relation, public affairs and public communication.  Corporate communication also includes managing content of corporate websites, coporate publications and print media.

Internal Communication
Internal communication is a generic expression that a company undertakes for its close stakeholders.  for organization in practice includes rewards and recognition for their stakeholders, proper and well organized  training modules and quality initiative for better quality. It is a three way listening process where there is a proper channel of communication between the organization, employee and stakeholders. Various forms of internal communication include newsletters, annual reports, AGM reports, memos and many such documents. Internal communication includes plethora of techniques including general body meeting, video broadcasts, intranets, staff meetings, one-to-one meeting and many such techniques.

Author Box

Greysell Marketing Promotions Pvt. Ltd. is an Indian advertising agency offering various offering various communication services including branding, advertising, corporate communication and internal communication. SEO services provided by Jigney Bhachech, CEO, Opal Infotech, India.

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Internet Talk Radio – a Powerful Advertising Medium

Filed Under: Radio
Jun.04, 2010

Advertising, a one-way communication with the purpose of informing potential customers about products and services and how to obtain them, is probably an essential function of any company to push their products in the market. Every major medium, with the examples of newspapers, television, radio, movies, magazines, video games etc. is already being used for the purpose of advertising.

All advertising mediums, however, are not as successful, or rather efficient for the purpose. In other words, choosing a proper and effective advertising media is an important basic preliminary. A medium, which is experiencing a trend of consumers shifting away from it, would be a bad advertising medium to choose in the long run. Rather, the medium, which is en vogue and experiencing a gradual or rapid trend shift towards it, would be more effective for advertising as it has the opportunity of a greater reach.

Newspapers, television, movies and magazines have been some of the stable advertising media for a long time. Radio, as we had in earlier days, is rapidly losing popularity. It must be said that the stable media mentioned previously is also suffering from trend shift but not as much as the radio. And itâ??s all because of a newer media that has recently taken the advertising media world by storm. Itâ??s none other than the World Wide Web. Yes, internet, as we love to call it, is growing popular with every passing moment and newer technologies, easier access to centralized data and variety of cross demographic interests are attracting more and more people into the web.

This essentially makes internet a widely sought after advertising media of the new generation entrepreneurs. One of the latest wonders of the internet as an advertising media is the inception of internet talk radio. Advertising on the internet talk radio is similar to advertising on the old-age radio, except that its more powerful. A recent arbitration report states that over fifty percent of internet users consume streaming media and in the last three years, the number of Americans using internet radio has almost quadrupled. Moreover, Americans now seem to spend less time with television and print due to their time spent on the internet. Almost fifty six percent of the internet radio users have rated the media as new and fresh. All these definitely make internet radio the talk of the next generation advertising medium.

These factors help the advertisers with more precise targeting opportunities and get exact numbers of impressions delivered. Advertising on internet radio is multi-faceted. There are scopes to combine audio ads with synchronized banners and buttons to maximize visibility and retain attention. It is also more actionable as the listeners pay attention and the business site is just a click away. All these functionalities, together as a package, cannot be found in any other advertising media.

Catering to the tech-savvy, educated, affluent professionals from 20s to 50s with large disposable income who are comfortable spending online, the internet radio is fast becoming a very powerful advertising media.

This article is written by Ronn Jones, a marketing expert with years of experience in branding and internet marketing. Check out more information on internet radio.

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Internet Talk Radio ? a Powerful Advertising Medium

Filed Under: Radio
Mar.12, 2010

Advertising, a one-way communication with the purpose of informing potential customers about products and services and how to obtain them, is probably an essential function of any company to push their products in the market. Every major medium, with the examples of newspapers, television, radio, movies, magazines, video games etc. is already being used for the purpose of advertising.

All advertising mediums, however, are not as successful, or rather efficient for the purpose. In other words, choosing a proper and effective advertising media is an important basic preliminary. A medium, which is experiencing a trend of consumers shifting away from it, would be a bad advertising medium to choose in the long run. Rather, the medium, which is en vogue and experiencing a gradual or rapid trend shift towards it, would be more effective for advertising as it has the opportunity of a greater reach.

Newspapers, television, movies and magazines have been some of the stable advertising media for a long time. Radio, as we had in earlier days, is rapidly losing popularity. It must be said that the stable media mentioned previously is also suffering from trend shift but not as much as the radio. And it’s all because of a newer media that has recently taken the advertising media world by storm. It’s none other than the World Wide Web. Yes, internet, as we love to call it, is growing popular with every passing moment and newer technologies, easier access to centralized data and variety of cross demographic interests are attracting more and more people into the web.

This essentially makes internet a widely sought after advertising media of the new generation entrepreneurs. One of the latest wonders of the internet as an advertising media is the inception of internet talk radio. Advertising on the internet talk radio is similar to advertising on the old-age radio, except that its more powerful. A recent arbitration report states that over fifty percent of internet users consume streaming media and in the last three years, the number of Americans using internet radio has almost quadrupled. Moreover, Americans now seem to spend less time with television and print due to their time spent on the internet. Almost fifty six percent of the internet radio users have rated the media as new and fresh. All these definitely make internet radio the talk of the next generation advertising medium.

These factors help the advertisers with more precise targeting opportunities and get exact numbers of impressions delivered. Advertising on internet radio is multi-faceted. There are scopes to combine audio ads with synchronized banners and buttons to maximize visibility and retain attention. It is also more actionable as the listeners pay attention and the business site is just a click away. All these functionalities, together as a package, cannot be found in any other advertising media.

Catering to the tech-savvy, educated, affluent professionals from 20s to 50s with large disposable income who are comfortable spending online, the internet radio is fast becoming a very powerful advertising media.

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Radio Advertising Just Got Cheaper And More Effective

Filed Under: Radio
Mar.09, 2010

Radio Advertising is Cheaper and more effective than before. How is this possible? Well its quite simple, let’s take a look -

1) CAUSE : The economy is in the tank

2) EFFECT: Radio stations are seeing fewer advertisers come through the doors and many of them have A LOT of open inventory to sell and are willing to sell it at deep discounts. (Sometimes 20% – 40% less than it was just one year ago at this time)

3) EFFECT: More people are listening to FREE radio as opposed to buying new cds, mp3’s, etc.

4) EFFECT TO YOU: An advertising agency such as mine, is able to negotiate lower rates for you with radio stations than ever before because many stations need the advertisers.

5) EFFECT: You will be able to connect with your target customers on a lower budget than before and reach more of them.

It really is a buyer’s market right now for radio advertising. In many markets an effective package that consists of frequent prime-time placement is going for 20% – 40% less than it was just one year ago at this time. This means big savings to you, with an even greater reach than ever before.

You may be thinking “Advertising for less sounds great, but my customers are also buying less”. While that may be true, they are still buying – just being much more selective about these buying decisions. The key to be the winner of that ever important buying decision is being “top of mind” with your target customers. If your competition has cut back the advertising, this is the prime time to swoop in and build that awareness for your business. It’s still is all about being “top of mind”. You can throw in the towel now, or bring them back now, by being the first thing they think of when they need your product or services.

Radio commercials have always been one of the cheapest ways of reaching out to your target customers. How is this? Quite simple. When you consider the cost it takes to reach one thousand of your target customers through Print, Direct Mail, or countless other forms of advertising you are looking at costs reaching possibly into the Thousands! When you look at the cost of reaching one thousand people through radio commercials, you are looking at costs of $5-$12 per thousand, per hit. You tell me what makes more economic sense? Spending $3000 to reach 1000 people through a direct mail piece that 99.5% of people will likely toss in the trash, or spending that same $3000 to reach 200,000 people multiple times over through compelling radio commercials that will stick in their minds for months to come.

Written By – Tony Brueski, Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing. For a FREE MARKETING ANALYSIS and consultation contact Tony today at (231)468-9972. Or email – tony@bestradiocommercials.com .

Or visit
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com

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TV,Radio and Newspaper Advertising Analysed

Filed Under: Radio
Mar.03, 2010

If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing.

TV, radio and newspaper are still considered the major media for effective marketing off-line.

However, a lot has changed with these top three marketing vehicles in the past 15 years.

In this article some critical changes are revealed that have occurred and how you can get the maximum impact for your advertising dollar.

Television is primarily an entertainment medium. Research shows the average person spends more time with television than with radio and newspaper combined. For many years, TV was considered the most powerful advertising choice because of the huge audience it provided. Even today, nearly everyone watches some TV every day.

There are three things you must consider before spending money on TV advertising – limited lifespan of your ad, audience fragmentation, and ad avoidance.

Keep in mind that once your ad has aired, it is gone for good. There is no way your potential customer can refer back to it. This fact makes it imperative that you run your ad many times to embed your message in the mind of the viewer. Frequency is important with any advertising, but especially broadcast.

Audience fragmentation is one of the major problems local broadcast television faces today.

At one time, a huge TV audience was split over only a few local channels. Community businesses could reach a large majority of their potential customers very quickly. Large national companies, such as Coke, only had to choose from the three major networks – ABC, CBS or NBC – to reach over 80% of the population.

Today, with cable and satellite TV, this same audience is now fragmented over 200 or more channels. The percentage of viewers on local TV has dropped dramatically. Yes you can run ads on cable and they will spread them out over ten or more channels. This shotgun advertising has not worked well for small businesses because many of these stations have only a half percent or less of the total viewers. And, what are the odds that they will be watching during the 15 or 30 seconds that your ad is presented?

Ad avoidance is also a very rapidly growing problem for TV today.

Because the public watches TV primarily for entertainment, they see advertising as an unwelcome interruption – not unlike the hated telemarketing. This was true 30 years ago but there was nothing a person could do about it except channel surf or leave the room. As you know this was, and still is, often done. Today, with TIVO, pay-per-view, public broadcast stations, and the multitude of satellite and cable channels, the public has shown a willingness to pay for reduced interruption from advertising.

Radio has similar problems. It is also primarily an entertainment medium. As such, advertising is also considered an interruption. Satellite radio is one of the fastest growing industries today primarily because people, again, are willing to pay to avoid commercials. In fact, most new cars have satellite radio built in.

Additionally, radio has evolved into an entertainment source for primarily driving, and background noise at work. If you buy any radio advertising, it should only be aired during drive time.

At home, radio use drops off. People can play CD’s or listen to satellite radio. This way they can choose exactly the music or programming they prefer without commercial interruption. The radio industry understands that folks do not want to be interrupted with advertising. Many times radio stations promote themselves by offering “more music, less commercials”.

Newspaperes have had their ups and downs, but have steadily maintained their local readership base and strength for local marketing. Even when radio, then TV, came on the scene, people still were loyal in reading their local newspaper.

Unlike TV and radio, advertising in a newspaper is not viewed as an interruption. In fact, one of the reasons people buy newspapers is for the advertisement content. Surveys have shown among 15% and 23% of those buying a newspaper do so primarily for the advertising.

You see, people do want to see and read advertisements. They do want to – and need to – buy products and services. They just want the ads on their terms.

TV’s best day of the year is Superbowl Sunday, delivering nearly 40% of U.S. households. In striking contrast, newspapers consistently deliver well over 50% of your community households. They do it every day, 365 days a year. Now that is some serious marketing power.

Another advantage over broadcast that only newspapers can deliver is engagement of the consumer at the moment they are making a buying decision. When a person is reading your ad, it is because they choose to. At that time you have their full and focused attention. And the working life of your newspaper ad is enormous because it is physical and static. Your potential customer can refer back to it anytime they wish, or even cut it out.

You may have heard on TV or radio that newspaper subscriptions and readership are dropping. This is true. But it is not to the degree they would like you to believe.

What they do not tell you is newspaper on line versions are growing much faster than the 7% or so losses in subscriptions. In fact, you will find newspaper web sites are usually the busiest web sites in any community. Be sure you take advantage of this.

Now you can see why today’s trend among business people who are in-the-know is away from broadcast and back into the old, reliable newspaper. Most all the major stores are getting back to the basics and finding the print advertising to be the best return on investment. So will you.

Newspapers, of course, should not be your only advertising medium, but it is the solid foundation on which you build an effective marketing plan in today’s environment.

For More Offline Marketing Articles by Ian Williamson please visit http://www.real-articles.com/Category/Offline-Marketing/98

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Internet Talk Radio: a Great Communication and Advertising Platform

Filed Under: Radio
Feb.19, 2010

The dynamically changing world around us brings that instant urge within ourselves not only to remain updated with all the recent happenings but also to voice our opinions in such a way that it reaches the majority of audience. Ranging from serious political and socio-economic issues to sports and entertainment, we have our opinions on almost everything. Among various available media formats, an Internet talk radio is by far the one that gives the best platform to share our views.

An Internet talk radio is a broadcasting service that features discussions on various topical issues. While talk radios has always been popular among the audience, an Internet talk radio is fast gaining popularity due to its media of transmission i.e. the Internet. The talk shows ideally have a panel of experts with whom the audience can express and share their views. Both live and on-demand programs are broadcasted over an Internet talk radio. From the audience perspective, the best feature of an Internet talk radio is its portability and ease of usage. Irrespective of one’s location, an Internet talk radio can be accessed anywhere-anytime with a click of a mouse. Furthermore, one can even host a talk show over an Internet talk radio. Many Internet radio stations provide the necessary technology to host an Internet radio talk show.

An Internet talk radio also serves as a great advertising tool. While commercials on the television and the radio have always been popular, they have their share of drawbacks. Audience glued to a specific program on the television or the radio is likely to get distracted once the advertisements are aired during the interval. Such advertisement model falls short of serving its purpose. An Internet talk radio on the other hand transmits advertisements during the show itself. Advertisements are also displayed in the form of banners and links. A user who is interested about a particular product can straightaway click on it and visit the respective website for more details.

Internet talk radios provide an unmatched platform that gives audience the opportunity to share thoughts, voice opinions and interact with domain experts as well. For the advertisers, it is a great advertising platform. With all such benefits in place, an Internet talk radio is all set to become an essential part of our lifestyle.

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5 Tips For Choosing the Right Advertising Agency: Dallas, TX

Filed Under: Dallas
Feb.17, 2010

Searching for the right advertising agency in Dallas, TX to bring your organization to the next level? The Dallas/Fort Worth market is likely a hot market for your product or service, but choosing the right agency could make the difference between success and failure. Here are 5 tips for choosing the right advertising agency in Dallas, TX:

1. Pay attention to how well the agency strives to understand your business objectives:

The advertising agency you hire needs to prove to you that they are willing to take the time to understand your company’s goals and objectives. Many firms put on a good show upon the initial get-to-know-you meeting, asking a few routine questions about your company in order to land a project with you. However, once the project has commenced, most firms will quickly appear to lose interest, seeming more like a vendor than a partner. Over time, you will find yourself garnering less and less of their attention.

On the other hand, a good advertising agency will exhibit a genuine interest in your company. They will ask a series of strategic questions, making notes of key points worthy of further exploration. Once they have learned a good deal about you, they will refine their questions and begin making recommendations about your marketing and advertising direction. This “winning” type of agency will come forward with an overall strategic plan for you, rather than just a list of short-term, tactical projects.

2. Ask them to detail the process they will follow to identify and understand your best prospects:

Good advertising agencies know how to develop a sophisticated market segmentation strategy. Segmentation refers to the practice of profiling your company’s market into groups or clusters and then determining which of those groups are most likely to spend more money with you than the rest.

Developing a smart segmentation strategy is an integral part of a strong advertising campaign, and the agency you choose needs to be able to actively develop one for your firm. Bottom line: ask each of the candidate advertising agencies you are evaluating to describe in detail to how they plan to identify your best prospects.

3. Find out how they manage complex projects involving multiple media:

For larger ad campaigns involving multiple media channels (e.g., radio, TV, Internet, magazines, direct mail, etc.) most advertising agencies will be faced with outsourcing one or more of the project elements to outside vendors. A good agency knows how to differentiate between which items the agency can do exceptionally well itself and which items it needs to outsource to partners and vendors. The agency you choose needs to have a solid management system in place so that they can make sure all of the pieces fit together nicely for a given campaign. Ask your agency to describe how they handle large projects. If their answer is direct and detailed, you will know that they have thought through how to handle these projects.

4. Request samples of their creative work:

There are as many styles and types of creative work as there are designers (i.e., “creatives”). Just because an advertising agency is in “the business,” it doesn’t necessarily mean that you are going to resonate with the type of work they have done in the past. Ask to see a portfolio of their past work. Hint: make sure the portfolio is media-specific. That is, if you are looking to have them create a TV ad campaign on your behalf, don’t be satisfied if they merely give you samples of their past billboard or magazine ads. Reason: creative work that is appropriate for one type of medium is not necessarily appropriate for another.

When you are viewing their creative samples, ask yourself whether you feel an emotional, as well as a mental, connection with the work. Trust your instincts. If you don’t like what you see, ask for work by another designer on their team. Don’t be shy: part of making a campaign work requires that you, the client, believe in it yourself.

5. Ask them to explain their knowledge of the Dallas, TX media market:

When it comes to putting together a media campaign, you want an agency that knows your market intimately. In the case of a broadcast campaign for the Dallas, TX market (for example), you are going to want to select an ad agency that has relationships with all of the important radio and TV stations in town. These relationships will allow them to get you the best rates, as well as to negotiate “remotes and promos” (viz., value-adds or perks that you can sometimes receive for making radio buys). It is also important to know your campaign’s target audience well, which can be another advantage of choosing a local agency.

It will be to your benefit to take the time to choose the right advertising agency. Dallas is a great market – and you need an experienced, sophisticated agency that knows how to put together a winning advertising plan if you are going to conquer it.

To increase your bottom line through improved brand image and media exposure in the Dallas/Fort Worth market, contact David today at: www.creativeoptionscommunications.com

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The Advantages of Radio Advertising as an Offline Medium to Promote Your Online Business

Filed Under: Radio
Feb.16, 2010

Radio advertising is an innovative way to reach thousands, and sometimes millions of listeners. It is an art in and of itself and you face the challenge of having a limited time, it’s generally sold in slots of 15, 30, and 60 second duration, to get your message across to your audience. Therefore, the right things need to be said in order to create a lasting impression with your listeners.

An advertising guru once said: “the aim of radio advertising is to sell the sizzle not the bacon.” Also you have to place your ads at the same times that your target is more likely to be listening. If your customers are late night listeners then it wouldn’t make any sense to run your spots early in the morning. It is a great marketing tool for helping you promote your online business and is a very powerful medium.

It can be a very productive way for a company to use its advertising dollars if it’s done correctly. Radio advertising usually is more effective if it’s combined with some other form of advertising. For example, print or television ads run in conjunction with your radio campaign can be very effective. Radio advertising is invasive and persuasive and reaches a captive audience.

Another reason why radio may be advantageous is that your target may not be magazine readers or television watchers and this medium may be the only way to get their attention. Internet Marketers also need to realize that radio advertising is, in some cases, far less expensive than other forms of advertising.

Plus, with the popularity of Internet Radio sky rocketing this offers another audience to tap into and the list of benefits derived from radio is growing exponentially. Radio advertising is another way to get one’s online business or organization recognized both locally and nationally if that’s your goal. For those entities looking to reach as many people as possible, it is simply another convenient marketing solution.

Another major advantage of radio advertising is that it is inexpensive to produce ads and to place them. This allows small business owners the luxury of placing advertisements on more than one station in a given market. Direct response radio advertising is a very powerful way to grow your business profitably. According to John Blackledge analyst with JP Morgan, Internet radio advertising was estimated at $500 million in 2007.

Local radio advertising is limited to a specific and contained demographic area and is both considerably less costly to produce and can be narrowly tailored to the audiences of particular stations. Of all the traditional advertising media, radio advertising is the least avoided, according to Canadian media studies.

Offline methods have been shown to be very effective at driving traffic online. If increasing Web traffic is your goal, and why shouldn’t it be, then using traditional media outlets to increase traffic should be a part of your internet marketing strategy. Ultimately, you’ll need to weigh the pros and cons to decide whether radio advertising is right for your business.

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