1st Rakshabandhan Festivities & 3rd Anniversary of 92.7 Big FM Celebrated with Lakhwinder Wadali at Punjab’s Largest and Most Felicitated Lif
Occasion:Rakshabandhan Festivities & 3rd Anniversary of 92.7 Big FM at AlphaOne
Ambience: Interactive, Celebratory & Rocking
Venue: AlphaOne, Amritsar, Main GT Road
Attendee Profile: Shoppers, Music Lovers, Festive Families, Celebrating Youngsters & Retailers
For Immediate Release
The sprawling AlphaOne mega retail and entertainment development in Amritsar celebrated its 1st Rakshabandhan &3rd Anniversary of 92.7 Big FM with the festive and fun-loving people of Punjab on August 23rd & 24th. During the Rakshabandhan festivities &3rd Anniversary of 92.7 Big FM at AlphaOne, thousands of enthusiastic visitors came in to join the ongoing fun and festive contests that entailed gifts galore for visitors and participants.
There was a special performance of Folk and Sufi songs by Lakhwinder Wadali, Actor and Singer, and son of Padamshree Ustad Puran Chand Wadali. There was also an introduction of NGO, ‘KHUSHI’, and promotion to adopt a girl child campaign by way of a giant Rakhi made especially for the occasion to create awareness about Khushi’s initiatives.
The good cheer was kept going with a Mimicry performance by RJ Rahul. Besides, several competitions kept the interactive audience thoroughly enjoying and fascinated with the proceedings. Despite the stringent mandatory security surveillance, the MC’s enthusiastic and joyous interactions with the crowd got the party going with fervor. The vivacious MC announced and gave away several gift hampers to the winners of different competitions held over the 2-day celebrations and was at her cheerful best as she kept the crowd roaring with glad approval.
As North India’s largest mixed use development comprising of world-class retail and entertainment, AlphaOne would make a discernible impact on the socio-economic fabric of Amritsar and surrounding areas. Mr. Prodipta Sen thanked the customers, visitors and retailers present with the promise, “We will continue to aim for optimum customer delight with many such events that would add value to the experience of being at AlphaOne. Constant innovations and a feel for the cultural, retail and entertainment requirements of people are the driving force of all activities.”
The theme of the venue dressing and activities for the Rakshabandhan festivities &3rd Anniversary of 92.7 Big FM at AlphaOne was aesthetically in sync with the festival and the value system it symbolizes.
Over the coming days AlphaOne will also introduce to the city the exotic experience of a Flea market at Amritsari Bazaar, AlphaOne with wares ranging from books, antiques, toys, arts and crafts, food stalls and much more.
The biggest retail, lifestyle and entertainment destination centre of Punjab, AlphaOne has the best mix of International, National and Regional brands available along with immaculate zonal mix. Anchors include Shoppers Stop, HyperCity, Fun Cinemas, Orama, Reliance Trends, Standard Max and Lifestyle Max and the best international and national brands like United Colors of Benetton, Tommy Hilfiger, Levi’s, Provogue, Wrangler, Adidas, Nike, Reebok, Puma, Blackberry, Zodiac, U.S. Polo, Flying Machine, Planet Fashion, F2O, Peter England, Mufti, Hi Design, Biba, Arrow, Kap Kids, Catmoss, Emerge, Lakshita, Woodland, Magnet, VIP, Just Lucky’s, Nu West, Café Coffee Day, Mothercare, Rockport, Himalaya, VDOT, FuelStop, Metro, The Body Shop, Beverly Hills Polo Club, Guess, et al. The spirit of partnership and mutual collaboration with retailers was clearly evident during the Rakshabandhan festivities &3rd Anniversary of 92.7 Big FM.
AlphaOne, Amritsar has been designed and conceived by one of India’s foremost architects — ARCOP. Since its launch, AlphaOne, Amritsar has already received several awards. Recently, 2 new Awards for Social Marketing – Retail and India’s Greatest Brand Builder – Real Estate, were also conferred on Alpha G:Corp at the CMO Asia Awards 2010 in Singapore. In May 2010, AlphaOne received the ‘Award for Most Successful Shopping Centre Launch of the Year – North India’ at the Images Retail Awards in Mumbai.It also won the high honor of ‘Most Admired Shopping Centre Design of the Year’ and the ‘Emerging Retailer of the Year – Real Estate’ at the Asia Retail Congress 2010 besides ‘Highly Commended Certification’ and ‘Seal of Distinction’ in the category of Mixed-Use Development at the 2009 edition of the Cityscape Asia Real Estate Awardsin Singapore.In a report on India’s Largest Malls – 2010 in The Economic Times based on a study by Asipac, AlphaOne, Amritsar is ranked as the 9th Largest Mall in India besides being listed among the Top 25 Best Malls of India in Retailer Magazine and as per a survey powered by Franchise India Property.
AlphaOne’s tagline: AlphaOne’ – Ithhe aao happy ho jao…Be here be happy! A promise of constant innovations and celebrations that will bring in even more to cheer about in Amritsar in the coming days of festivity.
www.alphaoneamritsar.com & www.alphagcorp.com
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